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The Federal Association of Medium and Large-scale Retail Enterprises (BAG), founded in 1949, is one of the most important umbrella organisations in German trade, with state association (LAG) in the 16 federal states of Germany. The BAG and its sub-organisations represent the interests of their member companies in German and European politics, and in dealings with unions and the public.
About 5,000 retail shops are members of the retail trade association BAG. These members support all endeavours to increase the attractiveness of inner-city locations with experience-oriented concepts.
The BAG, as partner of the Interreg IIIB project 'VITAL CITIES' in the CADSES region, is responsible for investigation of the purchasing and consumer behaviour of customers and of the retail inventory in the local government authorities involved.
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