The BAG Trade Association - analysis of consumer behaviour

The Federal Association of Medium and Large-scale Retail Enterprises (BAG) is one of the most important parent organizations of retail trade. It has carried out consumer surveys in 150 German cities since 1965.
It is the first time ever that consumer behaviour surveys are focussing on cities in Central and Eastern Europe which are partners in this project. These surveys will provide information about consumer behaviour which will be submitted to the cities after having been analysed by experts.